Frequently Asked Questions
(by topic)

All About Air Dried

What is air-dried?

Air dried treats and food are created by removing all the moisture in the meat via evaporation, this is a slow process which takes 48 hours.

Why do you air-dry?

The air-drying process helps to preserve meat in a natural way that requires zero preservatives making it the most natural treat for your pet.

My dog is raw-fed, can my dog eat your treats?

Yes. The process of air-drying does not use heat making it suitable for raw fed dogs.

Is it safe for my dog to eat Veal Ribs?

Yes, our Veal Ribs are air-dried not cooked, always supervise your pets when eating any form of treat and food. Our pets like us can choke on anything.

What are the benefits of feeding my dog Veal Ribs?

Veal Ribs help to keep your dogs teeth clean, they remove plaque and tartar build-up, it’s pretty much the same as flossing your dog's teeth!

Dental Treats

Which treat do you suggest I use as a dental health treat?

We suggest our Beef or Venison Paddywack, you can also try our Veal Brisket.

Which is your longest lasting treat?
What is Paddywack?

Paddywack is the tendon at the back of the cattles neck.

What is Beef Jerky?

Beef Jerky is the trachea from the cattles neck.

My elderly dog doesn’t have many teeth, what do you recommend?

We recommend our snack range, you could also try our Lamb Puffs.


I have a new puppy, which of our product range do you suggest I use?

Our Beef Liver Strips snap easily into smaller pieces making them ideal, our snack range is also very popular.

Do you sell toppers?

Yes, our snack range can be doubled as a topper.

At what age can I feed my puppy your wet food?

You can start your puppy on our wet food as soon as you bring your new pup home.


My dog is on a diet, which is your lowest fat treat?

Our Lamb Chews and Lamb Puffs are best for dogs on a diet.

Product Range

Where is Tu Meke Friend made?

Tu Meke Friend is proudly made right here in Aotearoa, New Zealand

Where do you source your meat?

We source our meat from Silver Fern Farms New Zealand.

Where can I buy your range?

you can find us nationwide at all Animates stores or check our ‘where to buy ‘ for one of our online stores or a pet store near you.


How should I store my treats?

We suggest keeping in the original Tu Meke Friend packing with the ziplock sealed, keep in a cool dark place and use within 12 months.


What testing does Tu Meke Friend do?

Tu Meke Friend complies with MPI, the New Zealand Ministry of Primary Industries approved risk management programme.

What is the ash content in your wet cat food?

The ash content in our wet cat food is: Beef – 3.35%, Lamb –3.10%, Tuna & Salmon – 1.88%, Venison – 2.70%

What is the ash content in your wet dog food?

The ash content in our wet dog food is: Chicken – 2.13%, Beef -3.73%, Lamb -3.40%, Venison -2.35%

What does ash content mean?

When we reference ash in our dog or cat food we are referring to the mineral matter which includes iron and copper, calcium, phosphorus and magnesium.


Do you offer samples or discount coupons?

Occasionally we have offers on our products and do taste testing giveaways, to keep up to date with these offers follow us on social media.